ABOUT US
WHO WE ARE
SoulProviders are proud African storytellers.
We do this through cutting edge strategic content marketing, and social media.
WHAT WE DO
We build and nurture highly targeted online communities on behalf of some of our favourite brands.
We specialise in producing digital content for multiple channels that consumers love to engage with and share.
WHERE WE ARE BASED
Our core team is based in Johannesburg, South Africa but we are ready to take on the world.
Our sister agency, SoulProviders East, is based in Swaziland. Our partner agency Acoco is our All African Content Collective covering many countries in sub-Saharan Africa.
  • SoulProvidersZA

    And to you, for following too @MichSikala. Happy tweeting!
    - Tuesday Jul 7 - 3:32pm

    When It comes to content platforms - this agency ain't loyal. Being platform neutral means that at any given... http://t.co/P7sOqKjUsP
    - Thursday Jul 2 - 7:27am

    Happy birthday Lisa K, thanks for always taking good care of our rands. You rock yo! http://t.co/Mp3CSmSgeD
    - Monday Jun 29 - 1:55pm

    The look on your face when that cutie you gave your numbers to, calls... Using WhatsApp!!! #ByeFelicia #SPMemes http://t.co/Aab94iwCN4
    - Monday Jun 29 - 7:47am

    Happy Birthday Thobeezy and Andeezy, we’re glad to have you on the team. We can’t wait to celebrate more... http://t.co/82YGcQrcyL
    - Friday Jun 26 - 2:00pm

TEAM
Our team is made up of a crew of super-talented creative minds whose diverse skills range from making killer cocktails to telling cheesy jokes. We’re one colourful All-African family of extraordinary digital content ninjas: hard-working, highly strategic, trained to be agile and quick on our feet.

Sarah-Jane Boden

Chief Firestarter

Nicole Gazard

Head of Content & Strategy

Nosipho Ginindza

Head of Client Management & Projects

Thina Zulu

Digital Content and Community Manager

David Tshabalala

Creative Director / Designer

Andy Wassung

Digital Content Creator & Client Manager

Nonto Khumalo

Designer and Content Manager

Angelique Redmond

Digital Editor/Writer

Ingrid Sinclair

Account Manager

Penny Bouwer

Business Manager

Lisa Kenealy

Finance Manager

Wright Mbongo

Content Producer – Sports

Thobeka Tyesi

Content and Community Manager

Lebogang Mgiba

Content and Community Manager

Lindelwa Nxumalo

Intern

A couture content creation & marketing agency
A couture content creation & marketing agency
SERVICES

Digital Strategy

SoulProviders helps brands and businesses to better understand the vast up-to-the-minute digital landscape and all the possibilities out there for telling brand stories, and telling them well. Read More
SoulProviders helps brands and businesses to better understand the vast up-to-the-minute digital landscape and all the possibilities out there for telling brand stories, and telling them well.
First; we understand what your business objectives are, the audiences you wish to reach and what you want to achieve for your brand online. After asking lots of questions and doing an audit of your current digital presence, we propose a bespoke solution for your business with effective, targeted brand storytelling at its core.
Our strategy is informed by our broad and deep experience in successful content marketing and we take the open source, mobile-first approach as often as possible. We know how to get brands out there, affordably and effectively.
The process we follow is customised to your business, but includes:
  • Online audit
  • Competitor analysis
  • Digital roadmap design
  • Target and ROI setting
  • Editorial content development
  • Ideation for integration with ATL and BTL campaigns
  • Digital design and recommendations
  • Interface and usability recommendations

Content Marketing

Once SoulProviders has helped you create precisely those stories you want to talk to your customers and stakeholders about, we create and curate eye-catching, sticky content. Read More
Once SoulProviders has helped you create precisely those stories you want to talk to your customers and stakeholders about, we create and curate eye-catching, sticky content.
Our role is then to manage and moderate that content, continuously engaging with your growing online communities. We help our clients promote, share and distribute their work, their brand ideals and their unique thought leadership to the relevant stakeholders using the perfect combination of digital and social media platforms.
  • Content marketing strategy
  • Responsive website design
  • Content curation
  • Content creation
  • Editorial management
  • Community development, growth and nurturing
  • Online Reputation Management (ORM)

Social Media

SoulProviders creates sticky and winning content,and manages the social media landscapes. Read More
SoulProviders creates sticky and winning content,and manages the social media landscapes of some of our – and your- favourite brands. We pour time, love, and expertise into growing their online presence and make sure the key people are touched.

Workshops

SoulProviders has years of digital prowess behind us. In our specially tailored workshops, we share our insider secrets and neatly package them for each business, according to their various needs. Read More
SoulProviders has years of digital prowess behind us. In our specially tailored workshops, we share our insider secrets and neatly package them for each business, according to their various needs.

Event Live Coverage

On behalf of our clients, we use our digital dexterity to create a social media storm, getting the right people on board and fired-up pre-event. Read More
On behalf of our clients, we use our digital dexterity to create a social media storm, getting the right people on board and fired-up pre-event. At the event itself, we chronicle the news as it happens, interact with the fans, and send out the kudos live and loud.
The aim, of course, is to extend the live event to those not attending using content created ‘as it happens and the best social media channels- and to get the event hashtags trending, whether locally or internationally.

Social TV

We live in a multiscreen universe; TV, mobile phones, and tablets all at once! – a bold statement, but one need only look around you to realise the truth of it. Read More
We live in a multiscreen universe; TV, mobile phones, and tablets all at once! – a bold statement, but one need only look around you to realise the truth of it. TV viewers are part of the second screen phenomenon where we’re living in, sharing houghts, opinions and ideas for TV content within social media spaces before, during and after airing.
SoulProviders helps you maximise this space by being multiscreen. With our help, shows can expand and enhance their audience’s social TV experience, covering all the places where they’re definitely sharing their love for your killer TV show online.
How do we do this?
  • Second screen and social TV strategy
  • Content creation and curation
  • Broadcast conversation management, interaction and moderation
  • Audience engagement
  • Insights and Reporting

Digital PR

In the time of the digital native, the line between traditional PR and content marketing is increasingly blurred. Read More
In the time of the digital native, the line between traditional PR and content marketing is increasingly blurred;
At SoulProviders, we extend traditional PR strategies into the digital space by bringing our polished content marketing skills to the PR mix. Digital PR should be agile, nimble, fast and effective, and catchy. And it needs to be sticky…and fast – we make sure it is.
How do we do this?
  • Digital PR strategy (hand-in-hand with traditional)
  • Adaptation or creation of press releases for digital format
  • Blogger relations and engagement
  • Twitter influencer relations and engagement
  • Guest list management
  • Mass email creation, sending and reporting
  • Digital media liaison, relations & publishing
  • Infographic design
  • Google ads and Facebook advertising
  • Digital visibility and SEO management
  • Crisis management strategy and escalation plan design
  • Online Reputation Monitoring (ORM) and management
  • Insights and Reporting

Strategy and Design

While we specialise in digital, when it comes to communication challenges, we know that consumers don’t make the distinction about where they see a brand message – for them it’s all one brand telling one tale. Read More
While we specialise in digital, when it comes to communication challenges, we know that consumers don’t make the distinction about where they see a brand message – for them it’s all one brand telling one tale. That’s why we understand that Strategy and Design needs to tell a unified story. So when it comes to through the line communication, we know we can bring it.
Our team comes in all shapes and flavours – from rock ‘n roll to R&B – and we’re all from different postal codes. Which means that when we mix our moods, we have the perfect alchemy for on-point ideation and strategy.< br /> Our design team crafts timeless design work that’s a constant fluid shift between highly conceptual pieces, and more playful simple work. In our kitbag you’ll find:
  • Creative brand and activation strategy
  • CI and logo design
  • Illustration
  • Copywriting

ACOCO

We’re a proudly Pan-African business. This means we tell authentic stories about our continent, it’s people, places and brands from the ground up. Read More
We’re a proudly Pan-African business. This means we tell authentic stories about our continent, it’s people, places and brands from the ground up. We do this through our Africa desk – otherwise known as ACOCO – our team of content researchers, writers and strategists report in daily from key cities around the African continent including Kampala, Nairobi, Lagos, Maputo, Mbabane, Lusaka and Dar es Salaam. And growing!
Clients
Our clients are our partners, part of our extended family. They believe in us and trust us with their most important marketing work. We’re really passionate (and skilled) at telling stories on behalf of some of our favourite brands:

Satiskin

Very impressed with SoulProviders. They capture the attention of consumers with excellent, dedicated and passionate, interesting, engaging and relevant posts. We’ve received excellent feedback. Karen Kohler, Brand Manager

Arts Alive

Working with the SP team was a joy – imaginative, plugged-in to latest trends, and ahead of the curve, the SP team was consistently able to plot out content that spoke to the arts-loving community, and create a following for the diverse array of productions, events, exhibitions, and performances that fell under the Arts Alive mantle. They doubled our FB and Twitter presence, and succeeded in maintaining interest in the festival in the lead up to, and during the 10 day event. Marang Setshwaelo, DreamCatcher. The Johannesburg Arts Alive International Festival is an important Joburg brand. Its about making the city more liveable and a truly world class African metropolis. To sustain this brand, it requires a team of dedicated professionals, who are, themselves, world class. SoulProviders are such people. Best of the breed. Working with them is a pleasure and would do so again, in a heart beat. Lesley Hudson, Cut2Black

Blue Moon Corporate Communications

The SoulProviders team really get us. They know our business inside out, so can express our brand appropriately across all platforms. They epitomise our pay–off line “love what you do”!. Michelle Caldeira. Managing Director. Blue Moon Corporate Communications Website

Clere Active

“Digital wizards with a flair for the amazing.” Geoffrey Holtes, Brand Manage, Clere Active

CASTLE Africa

“SoulProviders has time and again, demonstrated the complex feat of untangling business strategies to palatable everyday consumer relevant content. Their digital approach to business is like a never ending social experiment, with team roles “chief fire starter” and peddlers, it is actually a marvel to see their creative process unfold from Strategy, Idea, Implementation to Results. They truly have their finger on the mouse.” Jongamazizi Sibaca| Brand Development Manager – CASTLE LAGER Africa

Grolsch

SoulProviders is a truly unique agency as they have achieved the perfect balance: they are a fantastic, inspirational group of people to work with who continuously deliver the highest quality of output. SoulProviders is one of favourite agencies to partner with! Candice Petersen, Grolsch Brand Manager

Clere

I am extremely happy with the work that SoulProviders have put into our various brand pages. Our LIKES have grown fantastically across our pages and the interaction with our consumers has been really good. SoulProviders have clearly identified what work and doesn’t work across the pages and they are now an integral part of our team. Stacey Roberts Marketing Manager, Clere

ConnectIT

“We realised that without consistently relevant and correctly pitched content, we would never get ‘social’ in the IT space right. SoulProviders’ understood the brief, found the right people for the project and helped us to start a conversation with all the right people. They have made Connect_IT work.” Moray Mac Lennan, Discovery. LinkedIn

New Leaders Foundation

“Working with SoulProviders has been a great pleasure. Their service has been consistently professional, and innovative – with our objectives as their key focus. They have and continue to go the extra mile to support our initiatives and have challenged us to step into new areas of communication. They live up to their name – providing a great service with soul.” Giles Gillett Managing Director at New Leaders Foundation

REDD’S

“Working with SoulProviders has totally de-mystified social media marketing, they made it tangible for me.” Pinkie Nyandoro Marketing Manager REDD’s Kenya “Working with SoulProviders has been insightful and would make any brand custodian feel safe and excited about the brand in the digital space.” Pheodor Njoroge Assistant brand manager REDD’s Kenya

SABC1

In the everchanging environment of the broadcast landscape, technology and viewing patterns, social media has become an integral part of our communication strategy. SoulProviders has proven to deliver SABC1’s objective of being engaging, meaningful & relevant in all social media platforms. They are forward thinkers, in touch with trends and solution driven. Great team, great work. Onwards & Upwards! Dichaba Phalatse SABC 1 Portfolio Marketing Manager: Entertainment

Teach Children To Save

SoulProviders has been amazing to work with – enthusiastic, informed and stay interested to ensure richness and depth in content. More so educated us on the power of digital platforms! Keep up the great work! Muzi Mhlambi, Manager Programmes, The Banking Association South Africa

AMKA

SoulProviders pitched against several companies to get the Social Media business on AMKA’s Skincare Division and it was their sizzling energy and love for what they do that won out. Their dedication to our business is so pronounced that posts are being made after hours, on weekends and even before I have opened my eyes in the morning which allows for constant meaningful engagement with our consumers that goes beyond business hours unlike our competitors. In the 18 months they have been working with the Brand teams their mandate has extended both to new brands in the Division as well as to those across Divisions which is testimony to our mutual success. SoulProviders works seamlessly with our ATL and PR Agencies to ensure that the 360⁰ through-the-line communication remains consistent and relevant. This is made even more robust by the fact that we have different personalities working on each of the Brands so that the tone of our messaging remains unique and specialised rather than scripted. Our partnership continues to evolve as we get better at knowing what we want from this new Social Media animal and SoulProviders is instrumental is helping us understand and fulfil these objectives as we move forward. It has been a pleasure working with this team. They deliver results with a sense of humour and style and are part and parcel of our marketing team. Karen Kruger, Senior Marketing Manager
Videos
FNB Ideas can help
Grolsch South Africa
Metro FM Awards recap
WhatsApp, Consumer of the Future
Grolsch Animation
Castle Lager WhatsApp Campaign
BLOG

Our blogazine Represent.co.za beats the drum of our diverse urban cultures and celebrates the arts by sharing the great stories we come across. We’ve also documented the changing façade of Johannesburg’s inner city since 2005. Stay in the know. Represent!

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Here we are

  • info@soulproviders.co.za
  • 011 325 5816
  • Address: Unit S203, 1st Floor, The Colony Centre, 345 Jan Smuts Avenue, Craighall Park