ABOUT US
WHO WE ARE
SoulProviders are proud African storytellers. We do this through cutting edge strategic content marketing, and social media.
WHAT WE DO
We build and nurture highly targeted online communities on behalf of some of our favourite brands. We specialise in producing digital content for multiple channels that consumers love to engage with and share.
WHERE WE ARE BASED
Our core team is based in Johannesburg, South Africa but we are ready to take on the world. Our sister agency, SoulProviders East, is based in Swaziland. Our partner agency Acoco is our All African Content Collective covering many countries in sub-Saharan Africa.
    TEAM
    Our team is made up of a crew of super-talented creative minds whose diverse skills range from making killer cocktails to telling cheesy jokes. We’re one colourful All-African family of extraordinary digital content ninjas: hard-working, highly strategic, trained to be agile and quick on our feet.

    Sarah-Jane Boden

    Founder & Executive Creative Director

    Nicole Gazard

    Head of Content & Strategy

    Nosipho Ginindza

    Head of Client Management & Projects

    Nicole Klassen

    Managing Director

    David Tshabalala

    Creative Director / Designer

    Andy Wassung

    Digital Content Creator & Client Manager

    Nonto Khumalo

    Designer and Content Manager

    Angelique Redmond

    Client, Community and Traffic Manager

    Wright Mbongo

    Content Producer – Sports

    Thobeka Tyesi

    Content and Community Manager

    Chris Preyser

    Multimedia Producer

    Afrison Mkhize

    Client, Content & Community Manager

    Apinda Mpako

    Office & HR Manager

    Keza Gatari

    Creative Director

    Lerato Thoabala

    Junior Designer

    A couture content creation & marketing agency
    A couture content creation & marketing agency
    SERVICES

    Digital Strategy

    SoulProviders helps brands and businesses to better understand the vast up-to-the-minute digital landscape and all the possibilities out there for telling brand stories, and telling them well. Read More
    SoulProviders helps brands and businesses to better understand the vast up-to-the-minute digital landscape and all the possibilities out there for telling brand stories, and telling them well. First; we understand what your business objectives are, the audiences you wish to reach and what you want to achieve for your brand online. After asking lots of questions and doing an audit of your current digital presence, we propose a bespoke solution for your business with effective, targeted brand storytelling at its core. Our strategy is informed by our broad and deep experience in successful content marketing and we take the open source, mobile-first approach as often as possible. We know how to get brands out there, affordably and effectively. The process we follow is customised to your business, but includes:
    • Online audit
    • Competitor analysis
    • Digital roadmap design
    • Target and ROI setting
    • Editorial content development
    • Ideation for integration with ATL and BTL campaigns
    • Digital design and recommendations
    • Interface and usability recommendations

    Content Marketing

    Once SoulProviders has helped you create precisely those stories you want to talk to your customers and stakeholders about, we create and curate eye-catching, sticky content. Read More
    Once SoulProviders has helped you create precisely those stories you want to talk to your customers and stakeholders about, we create and curate eye-catching, sticky content. Our role is then to manage and moderate that content, continuously engaging with your growing online communities. We help our clients promote, share and distribute their work, their brand ideals and their unique thought leadership to the relevant stakeholders using the perfect combination of digital and social media platforms.
    • Content marketing strategy
    • Responsive website design
    • Content curation
    • Content creation
    • Editorial management
    • Community development, growth and nurturing
    • Online Reputation Management (ORM)

    Social Media

    SoulProviders creates sticky and winning content,and manages the social media landscapes. Read More
    SoulProviders creates sticky and winning content,and manages the social media landscapes of some of our – and your- favourite brands. We pour time, love, and expertise into growing their online presence and make sure the key people are touched.

    Workshops

    SoulProviders has years of digital prowess behind us. In our specially tailored workshops, we share our insider secrets and neatly package them for each business, according to their various needs. Read More
    SoulProviders has years of digital prowess behind us. In our specially tailored workshops, we share our insider secrets and neatly package them for each business, according to their various needs.

    Event Live Coverage

    On behalf of our clients, we use our digital dexterity to create a social media storm, getting the right people on board and fired-up pre-event. Read More
    On behalf of our clients, we use our digital dexterity to create a social media storm, getting the right people on board and fired-up pre-event. At the event itself, we chronicle the news as it happens, interact with the fans, and send out the kudos live and loud. The aim, of course, is to extend the live event to those not attending using content created ‘as it happens and the best social media channels- and to get the event hashtags trending, whether locally or internationally.

    Social TV

    We live in a multiscreen universe; TV, mobile phones, and tablets all at once! – a bold statement, but one need only look around you to realise the truth of it. Read More
    We live in a multiscreen universe; TV, mobile phones, and tablets all at once! – a bold statement, but one need only look around you to realise the truth of it. TV viewers are part of the second screen phenomenon where we’re living in, sharing houghts, opinions and ideas for TV content within social media spaces before, during and after airing. SoulProviders helps you maximise this space by being multiscreen. With our help, shows can expand and enhance their audience’s social TV experience, covering all the places where they’re definitely sharing their love for your killer TV show online. How do we do this?
    • Second screen and social TV strategy
    • Content creation and curation
    • Broadcast conversation management, interaction and moderation
    • Audience engagement
    • Insights and Reporting

    Digital PR

    In the time of the digital native, the line between traditional PR and content marketing is increasingly blurred. Read More
    In the time of the digital native, the line between traditional PR and content marketing is increasingly blurred; At SoulProviders, we extend traditional PR strategies into the digital space by bringing our polished content marketing skills to the PR mix. Digital PR should be agile, nimble, fast and effective, and catchy. And it needs to be sticky…and fast – we make sure it is. How do we do this?
    • Digital PR strategy (hand-in-hand with traditional)
    • Adaptation or creation of press releases for digital format
    • Blogger relations and engagement
    • Twitter influencer relations and engagement
    • Guest list management
    • Mass email creation, sending and reporting
    • Digital media liaison, relations & publishing
    • Infographic design
    • Google ads and Facebook advertising
    • Digital visibility and SEO management
    • Crisis management strategy and escalation plan design
    • Online Reputation Monitoring (ORM) and management
    • Insights and Reporting

    Strategy and Design

    While we specialise in digital, when it comes to communication challenges, we know that consumers don’t make the distinction about where they see a brand message – for them it’s all one brand telling one tale. Read More
    While we specialise in digital, when it comes to communication challenges, we know that consumers don’t make the distinction about where they see a brand message – for them it’s all one brand telling one tale. That’s why we understand that Strategy and Design needs to tell a unified story. So when it comes to through the line communication, we know we can bring it. Our team comes in all shapes and flavours – from rock ‘n roll to R&B – and we’re all from different postal codes. Which means that when we mix our moods, we have the perfect alchemy for on-point ideation and strategy.< br /> Our design team crafts timeless design work that’s a constant fluid shift between highly conceptual pieces, and more playful simple work. In our kitbag you’ll find:
    • Creative brand and activation strategy
    • CI and logo design
    • Illustration
    • Copywriting

    ACOCO

    We’re a proudly Pan-African business. This means we tell authentic stories about our continent, it’s people, places and brands from the ground up. Read More
    We’re a proudly Pan-African business. This means we tell authentic stories about our continent, it’s people, places and brands from the ground up. We do this through our Africa desk – otherwise known as ACOCO – our team of content researchers, writers and strategists report in daily from key cities around the African continent including Kampala, Nairobi, Lagos, Maputo, Mbabane, Lusaka and Dar es Salaam. And growing!
    Clients
    Our clients are our partners, part of our extended family. They believe in us and trust us with their most important marketing work. We’re really passionate (and skilled) at telling stories on behalf of some of our favourite brands:

    Satiskin

    Very impressed with SoulProviders. They capture the attention of consumers with excellent, dedicated and passionate, interesting, engaging and relevant posts. We’ve received excellent feedback. Karen Kohler, Brand Manager

    Arts Alive

    Working with the SP team was a joy – imaginative, plugged-in to latest trends, and ahead of the curve, the SP team was consistently able to plot out content that spoke to the arts-loving community, and create a following for the diverse array of productions, events, exhibitions, and performances that fell under the Arts Alive mantle. They doubled our FB and Twitter presence, and succeeded in maintaining interest in the festival in the lead up to, and during the 10 day event. Marang Setshwaelo, DreamCatcher. The Johannesburg Arts Alive International Festival is an important Joburg brand. Its about making the city more liveable and a truly world class African metropolis. To sustain this brand, it requires a team of dedicated professionals, who are, themselves, world class. SoulProviders are such people. Best of the breed. Working with them is a pleasure and would do so again, in a heart beat. Lesley Hudson, Cut2Black

    Blue Moon Corporate Communications

    The SoulProviders team really get us. They know our business inside out, so can express our brand appropriately across all platforms. They epitomise our pay–off line “love what you do”!. Michelle Caldeira. Managing Director. Blue Moon Corporate Communications Website

    Clere Active

    “Digital wizards with a flair for the amazing.” Geoffrey Holtes, Brand Manage, Clere Active

    CASTLE Africa

    “SoulProviders has time and again, demonstrated the complex feat of untangling business strategies to palatable everyday consumer relevant content. Their digital approach to business is like a never ending social experiment, with team roles “chief fire starter” and peddlers, it is actually a marvel to see their creative process unfold from Strategy, Idea, Implementation to Results. They truly have their finger on the mouse.” Jongamazizi Sibaca| Brand Development Manager – CASTLE LAGER Africa

    Grolsch

    SoulProviders is a truly unique agency as they have achieved the perfect balance: they are a fantastic, inspirational group of people to work with who continuously deliver the highest quality of output. SoulProviders is one of favourite agencies to partner with! Candice Petersen, Grolsch Brand Manager

    Clere

    I am extremely happy with the work that SoulProviders have put into our various brand pages. Our LIKES have grown fantastically across our pages and the interaction with our consumers has been really good. SoulProviders have clearly identified what work and doesn’t work across the pages and they are now an integral part of our team. Stacey Roberts Marketing Manager, Clere

    ConnectIT

    “We realised that without consistently relevant and correctly pitched content, we would never get ‘social’ in the IT space right. SoulProviders’ understood the brief, found the right people for the project and helped us to start a conversation with all the right people. They have made Connect_IT work.” Moray Mac Lennan, Discovery. LinkedIn

    New Leaders Foundation

    “Working with SoulProviders has been a great pleasure. Their service has been consistently professional, and innovative – with our objectives as their key focus. They have and continue to go the extra mile to support our initiatives and have challenged us to step into new areas of communication. They live up to their name – providing a great service with soul.” Giles Gillett Managing Director at New Leaders Foundation

    REDD’S

    “Working with SoulProviders has totally de-mystified social media marketing, they made it tangible for me.” Pinkie Nyandoro Marketing Manager REDD’s Kenya “Working with SoulProviders has been insightful and would make any brand custodian feel safe and excited about the brand in the digital space.” Pheodor Njoroge Assistant brand manager REDD’s Kenya

    SABC1

    In the everchanging environment of the broadcast landscape, technology and viewing patterns, social media has become an integral part of our communication strategy. SoulProviders has proven to deliver SABC1’s objective of being engaging, meaningful & relevant in all social media platforms. They are forward thinkers, in touch with trends and solution driven. Great team, great work. Onwards & Upwards! Dichaba Phalatse SABC 1 Portfolio Marketing Manager: Entertainment

    Teach Children To Save

    SoulProviders has been amazing to work with – enthusiastic, informed and stay interested to ensure richness and depth in content. More so educated us on the power of digital platforms! Keep up the great work! Muzi Mhlambi, Manager Programmes, The Banking Association South Africa

    AMKA

    SoulProviders pitched against several companies to get the Social Media business on AMKA’s Skincare Division and it was their sizzling energy and love for what they do that won out. Their dedication to our business is so pronounced that posts are being made after hours, on weekends and even before I have opened my eyes in the morning which allows for constant meaningful engagement with our consumers that goes beyond business hours unlike our competitors. In the 18 months they have been working with the Brand teams their mandate has extended both to new brands in the Division as well as to those across Divisions which is testimony to our mutual success. SoulProviders works seamlessly with our ATL and PR Agencies to ensure that the 360⁰ through-the-line communication remains consistent and relevant. This is made even more robust by the fact that we have different personalities working on each of the Brands so that the tone of our messaging remains unique and specialised rather than scripted. Our partnership continues to evolve as we get better at knowing what we want from this new Social Media animal and SoulProviders is instrumental is helping us understand and fulfil these objectives as we move forward. It has been a pleasure working with this team. They deliver results with a sense of humour and style and are part and parcel of our marketing team. Karen Kruger, Senior Marketing Manager
    Videos
    FNB Ideas can help
    Grolsch South Africa
    Metro FM Awards recap
    WhatsApp, Consumer of the Future
    Grolsch Animation
    Castle Lager WhatsApp Campaign
    BLOG

    Our blogazine Represent.co.za beats the drum of our diverse urban cultures and celebrates the arts by sharing the great stories we come across. We’ve also documented the changing façade of Johannesburg’s inner city since 2005. Stay in the know. Represent!

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      SoulProviders Takes A Sho’t Left with Mi Casa to The North West
      SA’s most euphoric musical trio Mi Casa has been touring across the country with SA Tourism to discover and celebrate the exciting destinations and activities that their home sweet home has to offer. Accompanied by media and celebrities, they have already visited eight provinces and will conclude their travels this […]
      Tue, Jun 28, 2016
      Represent

      PUMA & Trapstar Bring The Noise to SA
      by Stuart Hendricks Streetwear aficionados will be familiar with London-based label, Trapstar, and its edgy, urban aesthetic. Trapstar was created from underground, inner-city subculture, with design influences ranging from cinema, photography and music to contemporary art and military references. Their bold, graphic t-shirts and hoodies, tough leather biker jackets, and […]
      Thu, Jun 23, 2016
      Represent

      POPArt Centre celebrates 5 years of tangy, razor-sharp theatre
      POPArt Theatre & Performing Arts Centre celebrated their 5th year in existence this weekend with another instalment of 24 Hours in The City. At 6pm on Friday evening, six writers randomly drew a different genre and began writing six short scripts. After a speed dating session of sorts between writers, […]
      Mon, May 16, 2016
      Represent

      This is cashmink: FRAAS – The Scarf Company Opens Flagship Store in Joburg
      FRAAS – The Scarf Company opened its South African flagship store Wednesday evening in The Mall of Africa in Midrand, Johannesburg.  The name may be unfamiliar to many, but the company is the largest manufacturer of scarves in the world. The word ‘manufacturer’, however, does not do their craft justice. […]
      Fri, May 13, 2016
      Represent

      SA Taxi makes some noise to draw attention to those with hearing disabilities
      Imagine what it would be like not to hear a sound – no music, no voices, no laughter. Mphosho Shabangu doesn’t have to imagine it – he lives it every day due to a severe hearing disability. Mphosho’s family realised that something was wrong when he stopped responding to their […]
      Thu, May 12, 2016
      Represent

      TCH_0887
      The SA Fashion Week SS16 Collections – Part 6: Athleisure, Edge & Glamour
      The common problem with fashion writing is that we either overlook the most brilliantly conceived and painstakingly produced elements of a collection – or we ramble on, praising, criticising, fainting and gasping to a point where it’s no longer clear whether we’re talking about coats, shoes or an obscure branch […]
      Wed, May 04, 2016
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    CONTACT

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    • info@soulproviders.co.za
    • 011 325 5816
    • Address: Unit S203, 1st Floor, The Colony Centre, 345 Jan Smuts Avenue, Craighall Park