ABOUT US

WHO WE ARE
SoulProviders is a strategic content marketing and social media agency. We tell great African stories, build and nurture online communities on behalf of some of our favourite brands.

WHAT WE DO
We specialise in producing content for multiple channels that consumers love to engage with and share. We build online communities and we look after them.

WHERE WE ARE BASED
Our core team is based in Johannesburg, South Africa. We also have team members in Cape Town and PE. Our pan-African team members are based in Nairobi, Lagos and Swaziland.

TEAM

Our team is made up of a crew of super-talented creative minds whose diverse skills range from making killer-cocktails to telling cheesy jokes. But seriously, we’re one colourful extended family of extraordinary digital content ninjas: hard-working, highly strategic, trained to be agile and quick on our feet.

Sarah-Jane Boden

Chief Firestarter

Nicole Gazard

Head of Content & Strategy

Nosipho Ginindza

Head of Client Management & Projects

Thinamazulu Zulu

Head of Africa Desk

Vanessa Hilton-Barber

Digital PR and Community Manager

Nokwanda Shabangu

Community Manager

Khumo Ntoane

Community Manager

David Tshabalala

Designer

Deirdre Mullan

Business Administrator

Lihle Jacobs

Community Manager

Nokwazi Mzobe

Business Manager

Penny Bouwer

Business Manager, SoulProviders East

Prudence Mogoere

Office Assistant

Wright Mbongo

Sports Writer

Thobeka Tyesi

Community Manager

Lebogang Mgiba

Digital Editor

A couture content creation
&
marketing agency
A couture content creation
&
marketing agency
SERVICES

Digital Strategy

We help brands to better understand the digital landscape and all the possibilities out there for telling brand stories, and telling them well.

Read More

We help brands to better understand the digital landscape and all the possibilities out there for telling brand stories, and telling them well.

First; we understand what your business objectives are, the audiences you wish to reach and what you want to achieve for your brand online. After asking lots of questions and doing an audit of your current digital presence, we propose a refreshed digital architecture solution with effective, targeted brand storytelling at its core. Our strategy is informed by our broad experience in successful content marketing and we take the open source, mobile-first approach as often as possible. We know how to get brands out there, affordably and effectively.

  • Online audit
  • Competitor analysis
  • Digital roadmap design
  • Target and ROI setting
  • Editorial content development
  • Ideation for integration with ATL and BTL campaigns
  • Digital design and recommendations
  • Interface and usability recommendations

Content Marketing

When you know what it is that you want to tell your communities, we create and curate the stickiest of content which we then manage and moderate online.

Read More

When you know what it is that you want to tell your communities, we create and curate the stickiest of content which we then manage and moderate online.

We help our clients promote, share and distribute their work, brand ideals and thought leadership to the industry using the perfect combination of digital and social media platforms.

  • Content marketing strategy
  • Responsive website design
  • Content curation
  • Content creation
  • Community development, growth and nurturing
  • Online Reputation Management (ORM)

Social Media

We create content and manage social media landscapes on behalf of some of our favourite brands.

Read More

We create content and manage social media landscapes on behalf of some of our favourite brands. We pour time and love into growing their online presence and make sure the relevant markets are reached.

Workshops

We share our insider secrets and neatly package them for workshops specially tailored for each business, according to their various online needs.

Read More

We share our insider secrets and neatly package them for workshops specially tailored for each business, according to their various online needs.

Event Live Coverage

On behalf of our brands, we hype the event, create a Social Media storm, get the right people on board and fired-up pre-event.

Read More

On behalf of our brands, we hype the event, create a Social Media storm, get the right people on board and fired-up pre-event. We report live on Twitter and Facebook from the events – giving them kudos and interacting with fans. We also aim to get the event hashtags trending both locally and internationally.

Social TV

TV viewers are no longer fixated by the big screen only, they’re part of the second screen phenomenon we’re living in, sharing their thoughts…

Read More

TV viewers are no longer fixated by the big screen only, they’re part of the second screen phenomenon we’re living in, sharing their thoughts, opinions and ideas for TV content within social media spaces before, during and after airing. We help television shows expand and enhance their audience’s social TV experience, covering all the places where they may be sharing their love for your killer TV show, in particular on Twitter and Facebook.

  • Second screen and social TV strategy
  • Content creation and curation
  • Broadcast conversation management, interaction and moderation
  • Audience engagement
  • Insights and Reporting

Digital PR

The line between traditional PR and content marketing is increasingly blurred; we extend traditional PR strategies into the digital space by bringing our styling content…

Read More

The line between traditional PR and content marketing is increasingly blurred; we extend traditional PR strategies into the digital space by bringing our stylish content marketing skills to the PR mix. Digital PR should be agile, nimble, fast and effective, catchy and gets sticky fast – we make sure it is.

  • Digital PR strategy (hand-in-hand with traditional)
  • Adaptation or creation of press releases for digital format
  • Blogger relations and engagement
  • Twitter influencer relations and engagement
  • Guest list management
  • Mass email creation, sending and reporting
  • Digital media liaison, relations & publishing
  • Infographic design
  • Google ads and Facebook advertising
  • Digital visibility and SEO management
  • Crisis management strategy and escalation plan design
  • Online Reputation Monitoring (ORM) and management
  • Insights and Reporting

Strategy and Design

While our hearts are in digital, when it comes to communication challenges that live through the line, we like to think we know how to bring it.

Read More

While our hearts are in digital, when it comes to communication challenges that live through the line, we like to think we know how to bring it. Our soulful team comes in all shapes and flavours – from emo through romantic to rock-n-roll – we’re all from different postal codes which, when combined creates the perfect alchemy for on-point-ideation and strategy. Our design team crafts timeless design work that is a constant, fluid switch between highly conceptual pieces and more playful simple work.

  • Creative brand and activation strategy
  • CI and logo design
  • Illustration
  • Copywriting

ACOCO

Yip, we’re proudly All African, ensuring that we tell authentic stories about our continent, its people, places and brands from the ground up.

Read More

Yip, we’re proudly All African, ensuring that we tell authentic stories about our continent, it’s people, places and brands from the ground up. We do this through our Africa desk – otherwise known as ACOCO – our team of content researchers, writers and strategists report in daily from key cities around the African continent including Kampala, Nairobi, Lagos, Maputo, Mbabane, Lusaka and Dar es Salaam. And growing!

Clients

We’re really passionate (and skilled) at telling stories on behalf of some of our favourite brands and building online communities that love them (long time).

Satiskin

Very impressed with SoulProviders. They capture the attention of consumers with excellent, dedicated and passionate, interesting, engaging and relevant posts. We’ve received excellent feedback.

Karen Kohler, Brand Manager

Arts Alive

Working with the SP team was a joy – imaginative, plugged-in to latest trends, and ahead of the curve, the SP team was consistently able to plot out content that spoke to the arts-loving community, and create a following for the diverse array of productions, events, exhibitions, and performances that fell under the Arts Alive mantle. They doubled our FB and Twitter presence, and succeeded in maintaining interest in the festival in the lead up to, and during the 10 day event.

Marang Setshwaelo, DreamCatcher.

The Johannesburg Arts Alive International Festival is an important Joburg brand. Its about making the city more liveable and a truly world class African metropolis. To sustain this brand, it requires a team of dedicated professionals, who are, themselves, world class. SoulProviders are such people. Best of the breed. Working with them is a pleasure and would do so again, in a heart beat.

Lesley Hudson, Cut2Black

Blue Moon Corporate Communications

The SoulProviders team really get us. They know our business inside out, so can express our brand appropriately across all platforms. They epitomise our pay–off line “love what you do”!.
Michelle Caldeira.
Managing Director. Blue Moon Corporate Communications

Clere Active

“Digital wizards with a flair for the amazing.”

Geoffrey Holtes,
Brand Manage, Clere Active

CASTLE Africa

“SoulProviders has time and again, demonstrated the complex feat of untangling business strategies to palatable everyday consumer relevant content. Their digital approach to business is like a never ending social experiment, with team roles “chief fire starter” and peddlers, it is actually a marvel to see their creative process unfold from Strategy, Idea, Implementation to Results. They truly have their finger on the mouse.”

Jongamazizi Sibaca|
Brand Development Manager – CASTLE LAGER Africa

Grolsch

SoulProviders is a truly unique agency as they have achieved the perfect balance: they are a fantastic, inspirational group of people to work with who continuously deliver the highest quality of output. SoulProviders is one of favourite agencies to partner with!
Candice Petersen, Grolsch Brand Manager

Clere

I am extremely happy with the work that SoulProviders have put into our various brand pages. Our LIKES have grown fantastically across our pages and the interaction with our consumers has been really good. SoulProviders have clearly identified what work and doesn’t work across the pages and they are now an integral part of our team.

Stacey Roberts
Marketing Manager, Clere

ConnectIT

“We realised that without consistently relevant and correctly pitched content, we would never get ‘social’ in the IT space right. SoulProviders’ understood the brief, found the right people for the project and helped us to start a conversation with all the right people. They have made Connect_IT work.”
Moray Mac Lennan, Discovery.

New Leaders Foundation

“Working with SoulProviders has been a great pleasure. Their service has been consistently professional, and innovative – with our objectives as their key focus. They have and continue to go the extra mile to support our initiatives and have challenged us to step into new areas of communication. They live up to their name – providing a great service with soul.”

Giles Gillett
Managing Director at New Leaders Foundation

REDD’S

“Working with SoulProviders has totally de-mystified social media marketing, they made it tangible for me.”

Pinkie Nyandoro
Marketing Manager REDD’s Kenya

“Working with SoulProviders has been insightful and would make any brand custodian feel safe and excited about the brand in the digital space.”

Pheodor Njoroge
Assistant brand manager REDD’s Kenya

SABC1

In the everchanging environment of the broadcast landscape, technology and viewing patterns, social media has become an integral part of our communication strategy. SoulProviders has proven to deliver SABC1’s objective of being engaging, meaningful & relevant in all social media platforms. They are forward thinkers, in touch with trends and solution driven. Great team, great work. Onwards & Upwards!
Dichaba Phalatse
SABC 1 Portfolio Marketing Manager: Entertainment

Teach Children To Save

SoulProviders has been amazing to work with – enthusiastic, informed and stay interested to ensure richness and depth in content. More so educated us on the power of digital platforms! Keep up the great work!
Muzi Mhlambi,
Manager Programmes, The Banking Association South Africa

AMKA

SoulProviders pitched against several companies to get the Social Media business on AMKA’s Skincare Division and it was their sizzling energy and love for what they do that won out.
Their dedication to our business is so pronounced that posts are being made after hours, on weekends and even before I have opened my eyes in the morning which allows for constant meaningful engagement with our consumers that goes beyond business hours unlike our competitors. In the 18 months they have been working with the Brand teams their mandate has extended both to new brands in the Division as well as to those across Divisions which is testimony to our mutual success.

SoulProviders works seamlessly with our ATL and PR Agencies to ensure that the 360⁰ through-the-line communication remains consistent and relevant. This is made even more robust by the fact that we have different personalities working on each of the Brands so that the tone of our messaging remains unique and specialised rather than scripted.

Our partnership continues to evolve as we get better at knowing what we want from this new Social Media animal and SoulProviders is instrumental is helping us understand and fulfil these objectives as we move forward.

It has been a pleasure working with this team. They deliver results with a sense of humour and style and are part and parcel of our marketing team.

Karen Kruger, Senior Marketing Manager

BLOG

Our blogazine Represent.co.za beats the drum of our diverse urban cultures and celebrates the arts by sharing the great stories we come across. We’ve also documented the changing façade of Johannesburg’s inner city since 2005. Stay in the know. Represent!

CONTACT

Your Name (required)

Your Email (required)

Subject

Your Message

Here we are

  • info@soulproviders.co.za
  • 011 325 5816
  • Address:
    Unit S203, 1st Floor, The Colony Centre,
    345 Jan Smuts Avenue,
    Craighall Park