WHO WE ARE
SoulProviders is a strategic content marketing and social media agency. We tell great African stories, build and nurture online communities on behalf of some of our favourite brands.
WHAT WE DO
We specialise in producing content for multiple channels that consumers love to engage with and share. We build online communities and we look after them.
WHERE WE ARE BASED
Our core team is based in Johannesburg, South Africa. We also have team members in Cape Town and PE. Our pan-African team members are based in Nairobi, Lagos and Swaziland.
Our team is made up of a crew of super-talented creative minds whose diverse skills range from making killer-cocktails to telling cheesy jokes. But seriously, we’re one colourful extended family of extraordinary digital content ninjas: hard-working, highly strategic, trained to be agile and quick on our feet.
Head of Content & Strategy
Head of Client Management & Projects
Head of Africa Desk
Digital PR and Community Manager
Business Manager, SoulProviders East
We help brands to better understand the digital landscape and all the possibilities out there for telling brand stories, and telling them well.Read More
We help brands to better understand the digital landscape and all the possibilities out there for telling brand stories, and telling them well.
First; we understand what your business objectives are, the audiences you wish to reach and what you want to achieve for your brand online. After asking lots of questions and doing an audit of your current digital presence, we propose a refreshed digital architecture solution with effective, targeted brand storytelling at its core. Our strategy is informed by our broad experience in successful content marketing and we take the open source, mobile-first approach as often as possible. We know how to get brands out there, affordably and effectively.
When you know what it is that you want to tell your communities, we create and curate the stickiest of content which we then manage and moderate online.Read More
When you know what it is that you want to tell your communities, we create and curate the stickiest of content which we then manage and moderate online.
We help our clients promote, share and distribute their work, brand ideals and thought leadership to the industry using the perfect combination of digital and social media platforms.
We create content and manage social media landscapes on behalf of some of our favourite brands.Read More
We share our insider secrets and neatly package them for workshops specially tailored for each business, according to their various online needs.Read More
We share our insider secrets and neatly package them for workshops specially tailored for each business, according to their various online needs.
On behalf of our brands, we hype the event, create a Social Media storm, get the right people on board and fired-up pre-event.Read More
On behalf of our brands, we hype the event, create a Social Media storm, get the right people on board and fired-up pre-event. We report live on Twitter and Facebook from the events – giving them kudos and interacting with fans. We also aim to get the event hashtags trending both locally and internationally.
TV viewers are no longer fixated by the big screen only, they’re part of the second screen phenomenon we’re living in, sharing their thoughts…Read More
TV viewers are no longer fixated by the big screen only, they’re part of the second screen phenomenon we’re living in, sharing their thoughts, opinions and ideas for TV content within social media spaces before, during and after airing. We help television shows expand and enhance their audience’s social TV experience, covering all the places where they may be sharing their love for your killer TV show, in particular on Twitter and Facebook.
The line between traditional PR and content marketing is increasingly blurred; we extend traditional PR strategies into the digital space by bringing our styling content…Read More
The line between traditional PR and content marketing is increasingly blurred; we extend traditional PR strategies into the digital space by bringing our stylish content marketing skills to the PR mix. Digital PR should be agile, nimble, fast and effective, catchy and gets sticky fast – we make sure it is.
While our hearts are in digital, when it comes to communication challenges that live through the line, we like to think we know how to bring it.Read More
While our hearts are in digital, when it comes to communication challenges that live through the line, we like to think we know how to bring it. Our soulful team comes in all shapes and flavours – from emo through romantic to rock-n-roll – we’re all from different postal codes which, when combined creates the perfect alchemy for on-point-ideation and strategy. Our design team crafts timeless design work that is a constant, fluid switch between highly conceptual pieces and more playful simple work.
Our newest young division, we help spread the word for artists and help share their talents with a wider audience. New music, world music, music, music, music!Read More
Yip, we’re proudly All African, ensuring that we tell authentic stories about our continent, its people, places and brands from the ground up.Read More
Yip, we’re proudly All African, ensuring that we tell authentic stories about our continent, it’s people, places and brands from the ground up. We do this through our Africa desk – otherwise known as ACOCO – our team of content researchers, writers and strategists report in daily from key cities around the African continent including Kampala, Nairobi, Lagos, Maputo, Mbabane, Lusaka and Dar es Salaam. And growing!
We’re really passionate (and skilled) at telling stories on behalf of some of our favourite brands and building online communities that love them (long time).
“Very impressed with SoulProviders. They capture the attention of consumers with excellent, dedicated and passionate, interesting, engaging and relevant posts. We’ve received excellent feedback. ”
Karen Kohler, Brand Manager
“Working with the SP team was a joy – imaginative, plugged-in to latest trends, and ahead of the curve, the SP team was consistently able to plot out content that spoke to the arts-loving community, and create a following for the diverse array of productions, events, exhibitions, and performances that fell under the Arts Alive mantle. They doubled our FB and Twitter presence, and succeeded in maintaining interest in the festival in the lead up to, and during the 10 day event.”
Marang Setshwaelo, DreamCatcher.
“The Johannesburg Arts Alive International Festival is an important Joburg brand. Its about making the city more liveable and a truly world class African metropolis. To sustain this brand, it requires a team of dedicated professionals, who are, themselves, world class. SoulProviders are such people. Best of the breed. Working with them is a pleasure and would do so again, in a heart beat.”
Lesley Hudson, Cut2Black
“The SoulProviders team really get us. They know our business inside out, so can express our brand appropriately across all platforms. They epitomise our pay–off line “love what you do”!”.
Managing Director. Blue Moon Corporate Communications
“Digital wizards with a flair for the amazing.”
Brand Manage, Clere Active
“SoulProviders has time and again, demonstrated the complex feat of untangling business strategies to palatable everyday consumer relevant content. Their digital approach to business is like a never ending social experiment, with team roles “chief fire starter” and peddlers, it is actually a marvel to see their creative process unfold from Strategy, Idea, Implementation to Results. They truly have their finger on the mouse.”
Brand Development Manager – CASTLE LAGER Africa
SoulProviders is a truly unique agency as they have achieved the perfect balance: they are a fantastic, inspirational group of people to work with who continuously deliver the highest quality of output. SoulProviders is one of favourite agencies to partner with!
Candice Petersen, Grolsch Brand Manager
I am extremely happy with the work that SoulProviders have put into our various brand pages. Our LIKES have grown fantastically across our pages and the interaction with our consumers has been really good. SoulProviders have clearly identified what work and doesn’t work across the pages and they are now an integral part of our team.
Marketing Manager, Clere
“We realised that without consistently relevant and correctly pitched content, we would never get ‘social’ in the IT space right. SoulProviders’ understood the brief, found the right people for the project and helped us to start a conversation with all the right people. They have made Connect_IT work.”
Moray Mac Lennan, Discovery.
“Working with SoulProviders has been a great pleasure. Their service has been consistently professional, and innovative – with our objectives as their key focus. They have and continue to go the extra mile to support our initiatives and have challenged us to step into new areas of communication. They live up to their name – providing a great service with soul.”
Managing Director at New Leaders Foundation
“Working with SoulProviders has totally de-mystified social media marketing, they made it tangible for me.”
Marketing Manager REDD’s Kenya
“Working with SoulProviders has been insightful and would make any brand custodian feel safe and excited about the brand in the digital space.”
Assistant brand manager REDD’s Kenya
In the everchanging environment of the broadcast landscape, technology and viewing patterns, social media has become an integral part of our communication strategy. SoulProviders has proven to deliver SABC1’s objective of being engaging, meaningful & relevant in all social media platforms. They are forward thinkers, in touch with trends and solution driven. Great team, great work. Onwards & Upwards!
SABC 1 Portfolio Marketing Manager: Entertainment
SoulProviders has been amazing to work with – enthusiastic, informed and stay interested to ensure richness and depth in content. More so educated us on the power of digital platforms! Keep up the great work!
Manager Programmes, The Banking Association South Africa
SoulProviders pitched against several companies to get the Social Media business on AMKA’s Skincare Division and it was their sizzling energy and love for what they do that won out.
Their dedication to our business is so pronounced that posts are being made after hours, on weekends and even before I have opened my eyes in the morning which allows for constant meaningful engagement with our consumers that goes beyond business hours unlike our competitors. In the 18 months they have been working with the Brand teams their mandate has extended both to new brands in the Division as well as to those across Divisions which is testimony to our mutual success.
SoulProviders works seamlessly with our ATL and PR Agencies to ensure that the 360⁰ through-the-line communication remains consistent and relevant. This is made even more robust by the fact that we have different personalities working on each of the Brands so that the tone of our messaging remains unique and specialised rather than scripted.
Our partnership continues to evolve as we get better at knowing what we want from this new Social Media animal and SoulProviders is instrumental is helping us understand and fulfil these objectives as we move forward.
It has been a pleasure working with this team. They deliver results with a sense of humour and style and are part and parcel of our marketing team.
Karen Kruger, Senior Marketing Manager
Our blogazine Represent.co.za beats the drum of our diverse urban cultures and celebrates the arts by sharing the great stories we come across. We’ve also documented the changing façade of Johannesburg’s inner city since 2005. Stay in the know. Represent!